As a micro business or small business owner, the ability to manage social media can seem like a daunting task. Most of us wear all the hats in our business and social media seems like a massive time suck.
Ideally, if you are serious about having a superb social media presence, the best tip I can give you is this:
Yep. Social Media is like a newborn baby and it needs constant attention and regular feedings. There are ways to do this on your own, but as a fellow micro business owner, I know you. We’re already trying to do it all. (Am I right?)
First of all, DON’T COMPARE yourself to the internet stars out there. They have a huge team of people that are managing every little aspect of social media. Until you have a team, your social media channels are not going to look like that. (Just setting expectations here.)
Since most micro businesses and small businesses are not at the point of where we can hire someone, here are a few basic tips to help you start and manage social media accounts:
- Make A Plan. Don’t just throw something out there for the sake of having content. That’s so easy to do (trust me, I still fall into that temptation). Figure out what you want to communicate overall and how you want to relate to the people who see your posts.
- Decide which channels are best for you. If you are a baker, photographer, or have some type of product you MUST be on Instagram and/or Pinterest. Offer a local service? Facebook is your place!
- Be you. Be relatable.
- Consistency. You’ll need to post about 2x a day at first. Use a scheduling app like TailwindApp or the built-in Facebook Scheduler. Set aside a chunk of time, like an hour or two, and schedule out your posts a week or more ahead of time. That way, you don’t have to think about it. Your posts go out automatically.
- Be Interesting, promote less. Create posts that will interest your target market or provide useful tips. Less than 50% of your posts should be selling your product or service. (more like 25%)
- Start with one SM outlet before tackling another one. Most of us assume we have to do it all, all at once. Start with Facebook or Instagram. (They can actually be connected). Get good at one before tackling another.
- Create posts that people will want to share. (see tip #5)
- Share/promote posts from other businesses or people. It goes both ways. If you want people to engage with and share your posts, YOU have to engage and share as well.
- Have consistent user names. Try to keep user names across different accounts the same or similar.
- Make sure to link everything you do to your social media accounts. Websites, posts, marketing materials, etc…they need to be connected together. They should all link back and forth. Ultimately, your social media should be part of a greater SEO strategy. (For local businesses, I recommend following Hack Local Search for more information on this).
Obviously, there is so much more to manage social media than this, but for many micro and small businesses, this is a good starting point. If you really want to do it well, start with an SEO strategy and then work your social media into it. I recommend Rachel Miller for in-depth Facebook training. It’s pricey, but if you’re serious about scaling your business through social media, it’s worth it.
Also, capitalize on the keywords you have identified for your business. Such as creating usernames that incorporate a keyword. For example, I cater to microbusinesses. That’s why my Facebook page USER NAME is “microbusiness mentor”. However, the TITLE of my page is my name and a description of who I am. But it’s my username that will show up in search engine results. So I put my main keyword into my username.
Make sense? Have specific questions? Leave a comment on my Facebook Page!
I offer a Facebook course for only $19. It takes about an hour and gives you GREAT information on how to set up a page, includes a schedule form, tips on WHEN to do posts, HOW OFTEN, and what KIND of posts. And also basic info on how to find out if your posts are working.